SA INTERACTIVE prides itself on a total understanding of videogames, from concept to finished product to market. That knowledge is crucial when crafting marketing campaigns, brand collaborations, events, promotions and celebrity involvement. SA Interactive builds its strategies around credible and exciting points of consumer interest, and generating hype and instilling a thirst for more information. Early buzz on a game is critical and SA Interactive understands every product only gets one opportunity to make a dynamic first impression. To best make that all-important initial impact, SA Interactive selects artists and personalities that resonate with fans and the uninitiated alike. SA Interactive employs grassroots and traditional marketing as well as the cutting edge of digital promotion to construct true multi-tiered campaigns.