Chasing Mavericks

Brand:

20th Century Fox

Opportunity:
20th Century Fox and Walden Media turned to SA Studios to create unique key art for Chasing Mavericks starring Gerard Butler, out October 2012, in theaters only.

Approach:
SA Entertainment developed vintage-inspired main key art that evoked the feel of the surf culture’s most infamous event Mavericks.

Cast:
SA Studios

Impact:
The art met all expectations and is expected to be a collector’s edition.