The Raven

Brand:
Relativity Media

Opportunity:
Relativity Media required a knowledgeable partner to create iconic art  and unique event for the promotion of its film, The Raven.

Approach:
SA Entertainment pulled from its broad roster of artists to find a perfect thematic match for the film. With SA’s guidance, artist OG Slick crafted a memorable visual that balanced creative intent with the film’s promotional needs. SA Entertainment oversaw and executed an exclusive seance screening of the up-and-coming Relativity Films’ thriller The Raven at the Hollywood Forever Cemetery. SA’s own Lemon Andersen opened the screening with an original poem inspired by Edgar Allen Poe, to a packed house of poetry and film enthusiasts.

Cast:
OG Slick

Impact:
The art met with great enthusiasm from fans when unveiled at San Diego Comic-Con International. The imagery has synced seamlessly with the broader promotional push of the film and has become intrinsic to its branding. Over 300 enthusiastic guests came out to screen the film.