UNDEFEATED has fundamentally changed the worlds of sneakers and apparel. By fostering a community within the burgeoning “sneaker culture,” UNDEFEATED helped legitimize the movement. The high-end, boutique atmosphere of UNDEFEATED stores appealed equally to fevered collectors and fashion-forward dressers. UNDEFEATED has been instrumental in establishing the value of sneakers as collectables. Going beyond simply retailing, UNDEFEATED partners with carefully selected brands to bring highly collectable collaborations to life. The result has been a loyal and constantly expanding fanbase. Crafting fully realized lifestyles and not just trends, UNDEFEATED stands apart from its contemporaries with a long-term and culture-based approach to clothes.

projects 9 1979 FEAT
SA, Adidas and Undefeated: The 197 ...